Nothing Bundt Cakes Celebrates 100th Bakery Amid Steady Growth

Las Vegas, NV - Nothing Bundt Cakes recently celebrated its 100(th) bakery in the United States with the grand opening of its San Marcos, California, location and announces plans for continued national expansion over the next five years.

The company, which was founded in Las Vegas in 1997 and now has locations in 22 states from coast to coast, says it will target 30-40 new bakery openings annually through 2019 in existing and new markets.

“Today marks an important milestone in the Nothing Bundt Cakes story,” said Nothing Bundt Cakes co-founder Dena Tripp. “We could have never imagined that what began in our own home kitchens would lead to a thriving national business.”

Co-founders Tripp and Debbie Shwetz created the first Nothing Bundt Cakes with a focus on the warmth and nostalgia of its home-kitchen roots coupled with a modern approach highlighting sophisticated cake designs and imaginative decorations. The concept caught fire as demand grew for its delicious bundt cakes, handcrafted using only the finest quality ingredients like fresh eggs, real butter and cream cheese frosting.

“In 2006, we realized Nothing Bundt Cakes had the potential to grow beyond our hometown and began developing our franchise program,” said Shwetz. “Within a year, our first franchise-owned bakery opened in California, and we’ve grown ever since on the strength of the concept, the quality of the product and the passion of the people in each of our bakeries nationwide.”

In 2010, Shwetz and Tripp tapped Nothing Bundt Cakes franchisee and restaurant-industry veteran Craig Moore to lead the company in an aggressive growth effort. Moore’s successful 17-year career included growing CiCi’s Pizza to a national brand with more than 650 locations. As president at Nothing Bundt Cakes, his first charge was to carefully assemble a support staff of seasoned franchise and marketing experts to lead the company in its early growth. Strategic plans targeted 100 bakeries by 2015. 

Nothing Bundt Cakes bakeries record steady revenue gains and, on average, experience double-digit sales gains year-over-year as competitors in the dessert bakery category experience peaks and plateaus. 

“First as a fan and then as a franchisee myself, I could see that Nothing Bundt Cakes had strong potential for growth because it offers the best-tasting, best quality product on the market,” said Moore. “Today, our team has built upon that foundation to attract the most talented, passionate operators, develop a strong economic model and secure an excellent team of franchise veterans to ensure our franchisees benefit from industry-leading support.”