Panera Bread Deploys NCR POS

Atlanta, GA - NCR Corporation recently announced that St. Louis-based Panera Bread Company emerging in bakery-cafe category has certified NCR as a point-of-sale (POS) hardware provider for Panera Bread bakery-cafes.

Panera has completed installation of the NCR RealPOS solution in over 100 locations nationwide. Plans call for additional deployments for both new and retrofit bakery-cafes in the future. Panera selected the NCR solution following an extended pilot at multiple bakery-cafes. The solution includes NCR RealPOS 70 terminals and peripherals, as well as software from NCR RealPartner XPIENT Solutions. Panera is installing approximately six terminals per store.

"We conducted an extensive in-store, side-by-side comparison of the leading POS terminals," said Panera Bread Chief Intelligence Officer Tom Kish. "The bakery-cafe operators felt the NCR RealPOS was the most reliable and simple to operate. Reliability and simplicity are both critical elements in delivering superior guest services."

"The NCR RealPOS 70 was designed from the ground up to meet the quick-service environment's unique set of technology challenges and needs – namely speed, durability and the capacity to grow with the restaurant's business," said Tracy Flynn, vice president, NCR Hospitality Solutions.

According to the company, for the fourth consecutive year, Panera Bread was rated among the best of 121 competitors in a 2005 national customer satisfaction survey of more than 62,000 consumers performed by Sandelman & Associates. Panera Bread also won leader awards in nearly every market across 37 states.

SOURCE: Panera Bread and NCR Corporation